In short, the answer is yes. You need a website and a funnel, but if you really push me to choose, I’ll pick a funnel. You might be wondering what the difference is between a traditional website and a sales funnel.
Websites are like online billboards. They’re informational, a good overview of what your business does, and it houses some options to get in touch – maybe through a contact form, a phone number, or if you’re adapting to the market then through live chat. You might even have value-based content on your website in exchange for a prospect’s information. Sometimes the problem with a website is that there’s too much information. There are so many pages to visit, buttons to click, and information to read.
Meanwhile, a funnel serves one main purpose. Maybe the purpose is to exchange a piece of valuable content for your prospect’s information; or it’s designed to sell a program. Whatever action you want a prospect to take, a funnel is designed to drive people to that option. Their choices are to opt-in or click away and nothing in between. The focus is on the offer.
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Karen Sahetya, founder of Brand Central Marketing, combines her digital marketing experience with her past offline marketing experience working with companies like Marvel, Disney, Target, and Walmart to help clients leverage Facebook ads, sales funnels, and bot strategies to drive their businesses. As a reformed corporate marketer, Karen knows that never before in the history of marketing have small brands and new businesses been able to compete directly and so effectively with their competitors and she proves this to her clients regularly. If there's anything she loves more than the agency, it's coaching other agencies to get results for themselves and their clients using Facebook ads and funnels.