Every business needs marketing to grow. No matter how great your service/product is or how amazing your offers are, without marketing nobody will know your business exists. And most business owners are aware of that these days. They build their funnels and marketing campaigns or hire agencies like ours to take everything off their plates and provide expert-level services.
The awareness of the need to have marketing in place is there among business owners. They get creative with their funnels, implement new channels like messenger bots or text messaging. They hire creative “growth-hackers” to help them implement.
And all that is great, but there are two big problems and a bit of a blind spot that nobody seems to be talking about…
The rise of shiny objects
Ah, yes, new ways of doing things. New ways to “hack” the algorithm of social media platforms. New tools and vehicles to make your marketing work – messenger bots, text messaging, website notifications, 3 hour-long webinars, 5-minute VSLs… Growth hackers and tools scraping data from websites and Facebook groups.
All that promising to give you results fast and…in a not-sustainable way.
Tactics to make you big money quick and…get shut down even quicker.
Don’t get fooled by those shiny objects promising unreasonable results. There are no shortcuts to building a brand, understanding what your audience needs, playing the long-term sustainable way vs looking at the quick buck this month. If you want to build a real business there is no room for gimmicks.
This is not to say that you should not try to implement what’s new on the market. Quite the opposite (see my next point below). This is to say that there is no “golden fix” to all your problems. There isn’t just one magic switch or button that will all of the sudden produce hundreds of orders on your site or tens of scheduled paid consultations. The good-old approach to building strong business and marketing foundations always wins. The tools and gimmicks are just ways to leverage the foundations, not to build them.
Set-and-forget nail to the marketing coffin
Marketing is not a “set and forget” approach. Marketing is not static. Why? Because our environments and business ecosystems are not stable. People change their approach to how they purchase and hire. Their purchasing behavior changes. Their research behavior changes. New tools and ways to make business are introduced to the market on a daily basis. For that reason, you cannot build a funnel, flip the switch and expect it to work forever and ever.
Good marketing strategy is – and has always been – to implement, analyze, tweak, implement. Rinse and repeat. There is no one-size-fits-all. There is no set-and-forget. There is no just-press-the-button and we’re good to go approach. Unless you are ok with mediocre and/or non-sustainable results that is.
We understand how difficult it is to stay on top of what works and what doesn’t. To be up to date with the newest developments in the marketing world. To keep implementing, analyzing and tweaking. We spend countless hours and big checks to learn and train our team to do exactly that – stay on top and be a partner in getting you the results you’re after.