With the current state of online entrepreneurship, quite a few people want to become the influencers of the Internet. We go on Facebook or Instagram, see the amazing pictures of beautiful, successful people with amazing items (boats, cars, watches etc) they possess and we want to be like them. We want to become influencers.
Here’s the tricky part. To become an influencer you need to…influence people. You need to have mechanisms that will change people’s beliefs. That will take them from point A to point B and then to C and so on. Your job is to guide them and show them the path. There isn’t a shortcut to it. There is no magic formula to follow and become an influencer and a personal brand overnight.
Even though there is no magic formula that will make you an influencer with a snap of your fingers, there are some fundamental elements you need to put in place and build a sphere of influence that will result in you becoming an important part of your clients’ lives – an influencer:
Building a sphere of influence is a long-term strategy that has the potential to build relationships with your audience for life and to impact the masses. Worth a try.
Mike Koziol, Head of Delivery at Brand Central Marketing, is a former corporate shark working with Ernst & Young, Deloitte, Johnson & Johnson, Novartis, to name just a few. He has a geeky side of his personality and loves to drive strategy and oversee delivery for our clients. Mike will build your strategy and will work with the team to have it delivered. He can occasionally geek out on Facebook ads (when Charlotte allows him to), be a smartass with processes (when Shanda is not looking), and click some buttons on the backend to build you a funnel. Mike loves the strategy side of the business, and he helps companies get clear on what it is that will move the needle.