There is a difference between making money from the crisis and during the crisis. And during this unprecedented time you, as a business, need to tread carefully not to cross a fine line between keeping your business afloat and serving your clients versus taking advantage of the crisis to make a quick buck.
Some basic dos and dont’s to keep in mind right now:
Remember that all business is personal. And as a business owner make sure you run your business and your marketing with the main reason WHY you run this business in mind. That reason is to serve your clients. Your business should be there to serve them and provide them with value. Now, more than ever, it is important to ensure that what we do as businesses is helpful and tactful.
Mike Koziol, Head of Delivery at Brand Central Marketing, is a former corporate shark working with Ernst & Young, Deloitte, Johnson & Johnson, Novartis, to name just a few. He has a geeky side of his personality and loves to drive strategy and oversee delivery for our clients. Mike will build your strategy and will work with the team to have it delivered. He can occasionally geek out on Facebook ads (when Charlotte allows him to), be a smartass with processes (when Shanda is not looking), and click some buttons on the backend to build you a funnel. Mike loves the strategy side of the business, and he helps companies get clear on what it is that will move the needle.